Privacy Policy

1. Scope

This policy applies to personal information we process through the Services and in our business relationships with consumers, dealerships, account executives, mortgage loan originators, mortgage companies, lenders, processors, and other business partners.

It does not govern a third party’s independent privacy practices. When a licensed mortgage professional, lender, dealership, payment provider, or other third party receives information and determines how to use it, that party’s own privacy notice may also apply.

2. Information we collect

Information you or participating businesses provide

• Identity and contact information: names, email addresses, telephone numbers, mailing addresses, signatures, and account credentials.
• Consumer and lead information: dealership and dealer details, vehicle year, make and model, lead status, referral and assignment information, notes, and related transaction details.
• Financial and authorization materials: borrower authorizations and documents concerning income, assets, identification, credit-related information, tax records, contracts, or other materials uploaded for an authorized mortgage evaluation or follow-up.
• Business and professional information: employer, dealership, mortgage company, license or role information, profile details, and business contact information.
• Communications: messages, support requests, call or email details, preferences, and other information provided when communicating with us.
• Billing and transaction information: invoice, payment status, agreement, and related commercial records. Payment card processing may be handled directly by a third-party payment provider.

Information collected automatically

When you use the Services, we and our providers may collect device and browser information, IP address, approximate location derived from IP, pages viewed, dates and times of access, referring pages, session and authentication events, cookie identifiers, and diagnostic or security logs.

Sources of information

We may receive information directly from you; from dealerships, consumers, account executives, mortgage loan originators, mortgage companies, lenders, processors, and other authorized partners; from service providers; and automatically through your use of the Services.

3. How we use information

We may use personal information to:

• Provide, operate, support, personalize, and improve the Services.
• Create and administer accounts, verify identity or authority, and manage access permissions.
• Register, assign, evaluate, update, and track leads and related mortgage opportunities.
• Facilitate authorized communications and information exchange among consumers, dealerships, licensed mortgage professionals, lenders, processors, and other participants.
• Process borrower authorizations, documents, agreements, invoices, and related transactions.
• Send service, security, lead-status, authorization, support, and other transactional communications.
• Respond to questions, provide support, and manage our business relationships.
• Protect the Services, detect fraud or misuse, investigate incidents, enforce agreements, and maintain audit records.
• Comply with law, regulatory obligations, legal process, and lawful requests.
• Perform analytics, troubleshoot, develop features, and measure service performance using information that is aggregated or otherwise handled as permitted by law.

4. How we disclose information

We may disclose personal information to the following categories of recipients:

• Participating businesses and professionals: dealerships, account executives, licensed mortgage loan originators, mortgage companies, lenders, processors, and other parties involved in an authorized lead, referral, evaluation, application, or transaction.
• Service providers: companies that provide hosting, cloud storage, email, communications, mapping and address lookup, document processing, analytics, security, customer support, payment, or professional services on our behalf.
• Legal and safety recipients: regulators, courts, law enforcement, government agencies, adverse parties, or others when we reasonably believe disclosure is required or permitted by law or needed to protect rights, safety, property, or the integrity of the Services.
• Business transaction recipients: prospective or actual parties and advisers involved in a merger, financing, acquisition, reorganization, bankruptcy, sale of assets, or similar transaction, subject to appropriate safeguards.
• Recipients you direct or authorize: other parties when you request, consent to, or intentionally direct the disclosure.

Certain state privacy laws may define some disclosures broadly as a “sale,” “sharing,” or use for targeted advertising. Where an applicable law provides an opt-out right, you may submit a request using the contact information below.

5. Your choices and privacy rights

Account and communication choices

You may update certain account information through the portal or contact us for assistance. You may opt out of marketing emails by using the unsubscribe method included in the message or by contacting us. We may still send non-marketing communications about accounts, security, transactions, or requested services.

If you consent to receive text messages or marketing calls, you may withdraw that consent using the instructions in the communication or by contacting us. Consent to marketing communications is not a condition of purchasing a product or service.

State privacy rights

Depending on where you live and subject to legal exceptions, you may have rights to request access to, correction of, deletion of, or a portable copy of personal information; to learn about categories of information collected and disclosed; to opt out of certain sales, sharing, or targeted advertising; to limit certain uses of sensitive personal information; and to appeal a decision concerning a request.

To exercise an applicable right, contact us using the details below and describe your request. We may need to verify your identity and authority before completing it. An authorized agent may submit a request where permitted by law. We will not discriminate against you for exercising an applicable privacy right.

6. Data retention and security

Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including to provide the Services, maintain business and transaction records, comply with legal and regulatory obligations, resolve disputes, enforce agreements, and protect against fraud or security incidents. Retention periods vary based on the type of information, the relationship, and applicable requirements.

Security

We use administrative, technical, and physical safeguards designed to protect personal information, including access controls and security monitoring appropriate to the nature of the information. No system, transmission, or storage method is completely secure, and we cannot guarantee absolute security.

Portal users are responsible for maintaining the confidentiality of their credentials and for promptly notifying us of suspected unauthorized access.

7. Cookies, analytics, and third-party services

We may use cookies and similar technologies that are necessary for authentication, preferences, security, and site functionality. We and our providers may also use these technologies to understand usage and improve performance. Browser settings may allow you to block or delete cookies, but some Services may not function correctly without necessary cookies.

Our website may use third-party services such as Google Maps or address autocomplete, content delivery networks, communications providers, and embedded content. Those providers may collect information under their own privacy policies. Links to third-party websites are provided for convenience and do not mean we control their privacy practices.

8. Children’s privacy

The Services are intended for adults and business users and are not directed to children under 18. We do not knowingly collect personal information directly from children through the Services. If you believe a child has provided personal information to us, contact us so we can review and take appropriate action.

9. Financial privacy notices

Information collected in connection with a financial product or service may also be subject to separate privacy notices provided by a mortgage loan originator, mortgage company, lender, processor, or other regulated financial institution. This general website and service policy does not replace any notice required under the Gramm-Leach-Bliley Act, Regulation P, or other applicable financial privacy law. If a separate financial privacy notice applies, it governs as required by law.

10. Changes to this policy

We may update this policy to reflect changes in our Services, practices, or legal obligations. We will post the updated version on this page and revise the “Last updated” date. If required by law, we will provide additional notice or obtain consent.

11. Contact us

Contact Deal Extender LLC with questions about this policy or to submit a privacy request: